13 Aug What Is Search Engine Optimization and Why It Matters?
Why is it important? Why should you care about SEO?
For sure, you’ve written hundreds of pieces of content in the past. You tried to take your writing skills for a spin by doing a Google search using relevant keywords. You’re nowhere near the top search results. Hey, isn’t your content supposed to earn readers, considering its quality?
Something’s wrong. Without SEO, it will be difficult for you to rank on Google, Bing and other search engines. First things first, what is SEO?
Search Engine Optimization or SEO involves optimizing a website so it ranks higher in Google’s search results. You have to base your strategy on Google’s algorithm for your page to obtain a higher position in search results. There are also other search engine ranking factors to consider.
Search Engine Ranking Factors
You have to look at all SEO factors to guarantee a top spot in the search engine rankings. If you only focus on a single SEO factor, you won’t maximize the potential odds of ranking higher. Let’s take a look at some of these search engine success factors:
Off-page SEO factors
Your off-page success factors will depend on several things such as the number of inbound links, anchor text, link building speed and quality of links.
The Number of Inbound Links: Inbound links are important in boosting your search engine ranking. If you have a hyperlink to your page, it will count as a vote of support. You’re doing well if there are more links pointing to your pages. It gives a signal to Google that your site is credible.
Anchor Text: The hyperlinked text or anchor text serves as a way for search engines to identify your page and the keywords you’re ranking for. Instead of the usual “click here” or “visit this page” calls-to-action, you create an anchor text that directs readers to your website. The key here is to target relevant keywords. You can create an anchor text in many forms like naked URL, generic calls-to-action, long tail keywords, personal name and business name.
Link Building Speed: Take note of your link building speed because Google is particular with this factor. You have to make sure that you’re building links at an acceptable speed because search engines will get suspicious if you’re building a huge number of links in one go. (Too many links in a short period of time)
Quality of Links: I mentioned that the number of links can contribute to your search engine ranking, but you must also understand that not all links are valuable. You can’t just pick links randomly in the hope that search engines will not recognize them. Quality matters when it comes to links. So if you want to give more value to your website, make sure you add links from credible sources like high PR websites, authority sites, .gov or .edu websites and many others.
On-page ranking factors
These ranking factors follow certain criteria such as website control, impact points, the amount of SEO impact and who it’s for. For on-page SEO, there are many impactful factors to consider. Some of these factors are:
Web Design Experience: A great web design provides the better user experience. If you fill your website with ads, not only will you repel customers but a poor online experience will also lead to decreased SEO rankings.
SEO Title Tags: These should include meta tags, social tags, and verification tags. You might also want to take the four main parts into consideration: keyword placement, keyword target, brand name placement, and structure.
Topics and Keywords: SEO won’t be SEO without selecting relevant keywords and topics. Let’s just say that these two are the core of SEO techniques. Of course, choosing relevant keywords doesn’t come easy because of the options to choose from. You just have to define what your priority keywords are. When targeting keywords, you should think about keyword research, content creation, and iteration.
Content Quality and Value: There’s a reason why content is king in SEO. Before, it’s all about unique content, but Google recently rolled out stricter rules, which focuses on producing high-quality content that isn’t just crammed full of keywords.
Information Architecture: It’s important that you provide users with a solid architecture focusing on topic modeling, indexation and more.
Content Hierarchy and Scannability: The Content structure is key to improving the user’s web experience. A well-defined structure makes your content scannable. Why does structure matter? Imagine putting yourself in your readers’ shoes. Do you want to read the vague and unstructured content? Make sure you pay attention to the structure to minimize bounce rate. Users often decide to leave your website if they don’t obtain any valuable information.
URL Structure: This factor matters for users and search engines. Yes, it might not seem like a big deal, but a poorly created URL can hurt your ranking. A poorly structured link gives search engines an impression that you’re stuffing keywords to your URL. It’s also hard for users to understand your page content.
Internal Links: These are links that direct users to another page within your site. The primary goal of using internal links is to help users obtain information about your products or services. These links provide them with access to your new content. Now that’s another ranking power.
You may want to dig deeper into search engine optimization specifics. If that’s the case, you can get in touch with our team to learn more about specific search engine ranking factors and how they can improve your business. We also offer a FREE 30-minute audit to evaluate your business performance, making sure you’re going to be getting the right solutions.