07 Aug Feel Lost In Finding The Right Path To Cultivating Customers?These B2C Strategies Will Be Your Marketing Compass
Have you ever felt like Alice in Wonderland going down the rabbit hole with all the emerging marketing channels? Lost, confused…not sure what to do? Business-to-consumer (B2C) marketing can surely make you mad as a hatter if you don’t know how to approach it. Although it’s great to choose from a wide array of marketing approaches, you’ll only need one B2C strategy that works for you.
Utilizing B2C Marketing
Each and every successful business maps out a B2C marketing plan. Why is a marketing plan important anyway? Well, without a plan, you’ll never know the resources to utilize. So wait, isn’t B2B and B2C one in the same?
Nope. They are two different terms. B2B focuses on another business while B2C markets to people or consumers. That said, B2B puts more emphasis on logic. B2C, on the other hand, is more of tapping into consumer’s emotions.
In B2B, consumers need to prove that there’s a return on investment for the purchases they made. In B2C, consumers typically weight purchases more-so on what they feel.
Engaging B2C Audience
The ever-changing technology only proves that there’s no sure-fire technique to keeping the audience engaged. However, the selection process should involve these three tiers to start:
Tier 1: Turn Happy Customers Into Brand Ambassadors
The advent of technology has made it easier for businesses to tap into their prospects. Have you ever noticed how savvy business owners utilize social media in increasing brand awareness? B2C marketing campaigns relying on social proof no longer come as a surprise. It’s the norm these days. So why would you hire someone to promote your brand when you can turn satisfied customers into your own ambassador?
Happy clients make the best ambassadors because they can convince prospects how happy they are with your products or services based on their own experience. Reviews and testimonials are the way to go. Take social proofing to a whole new level by uploading user-generated content on your social channels and website.
Tier 2: Use Content Marketing To Increase Awareness
Content is king. There’s no doubt about that. But not all content can attract your target audience. If your content is boring and irrelevant, potential customers won’t pay attention to it. When creating content, you should think about the goals you want to achieve. Do you want to create brand recognition? Or maybe increase conversions? Either way, you need to establish yourself as an authority figure and communicate to the customer that you understand their pain points.
Produce diverse content that’s easy to understand and provides a lot of value. Showing prospects that you know what you’re talking about and have experience in the field demonstrates authority in your industry. It can be tempting to impress your readers, but this can be a poor move. They won’t understand the supercalifragilisticexpialidocious content, so typically the simpler, the better.
Tier 3: Build Relationships Through Social Media
The good, the bad and the ugly side of social media. Ah, the weapon of mass destruction. But let’s not focus on the negative side of social media. After all, social media has done an excellent job with improving the social reach of many businesses, right? The third phase enables you to experiment on your ability to connect with your customers. You can’t afford to miss this step because it’s an important online strategy in B2C. While you’re not interacting with your customers in person, genuine engagement is still essential.
This means you should use a more human-centric approach rather than stick to a script. So how do you do it?
Talk to your customers as though you’re talking to a friend. Genuine. Straightforward. Honest. Don’t sound like you’re trying to sell something. Empathize. Try to understand where they’re coming from. Personalizing each customer interaction not only builds a relationship but increases brand awareness as well.
Implementing a B2C marketing plan can be overwhelming. Don’t worry, we’re here to help you design a B2C marketing plan tailored to your business needs if you want someone to help guide you through the process. Give us a call or send an email to see how we can help!