09 Aug 4 B2B Marketing Strategies to Supercharge Your Lead Generation Efforts
Does your website convert leads like it’s supposed to?
With today’s modern advancements in technology, lead generation techniques are no longer limited. This is good news. However, not everyone has tapped into the potential of B2B marketing strategies in increasing your conversions like crazy.
Well, if you have been spending months staring at your laptop screen, waiting for the right moment to pitch a sale, then you are missing out on the essentials. You see, your B2B marketing strategy will only be considered as an effective weapon of choice if you are executing them properly.
Remember Wile E. Coyote and the Road Runner? These characters are the perfect representation of attracting the right prospects. Without an effective strategy in place, you’ll end up chasing leads without getting real results.
Back to the drawing board so to speak.
So how can you utilize your website to act like a salesperson? Check out these four B2B marketing strategies to know more about increasing your conversion rate.
5 B2B Marketing Strategies To Boost Conversions
1. Design Your Website From Your Prospect’s Perspective
When you slowly unravel the mysteries in B2B space, you will realize that less is more. You might be thinking that high-end web design will impress prospects. It’s true. They will be in awe, but once they navigate through your website and can’t find what they need in seconds, your website is just a button away from being abandoned. A cutting-edge website does not have to be complex. The goal here is to inform and not just to express.
Maybe, we’re all guilty of overdoing web designing, but there’s a way to go easy on your web design practices. Your website represents your business. More than a presentation, it is only imperative that you focus on adding more value to your products or services. Buyers need to perform in-depth research before making a decision. Your website plays a crucial role in the decision making process. So how do you make sure your website inspires confidence?
- Make sure your buttons, forms and links are in working order
- Choose a responsive design that still looks great on different screen sizes
- Make your website more personal and relatable by adding professional images of your office, team, and products.
- Maintain a focused website by simplifying your sitemap.
2. Write A Clear Message
Regardless of the results you want to achieve, you might want to start by making your message clear. Don’t allow your website to send mixed messages. Say, you want to offer solutions to your prospects, focus on how you can provide a solution to the problem. Avoid vague messages that will only confuse instead of enlightening prospects. Let’s start with the headlines. While short, this isn’t easy to make. It’s the first thing that a prospect notices on your website. Make sure you have the right blend of keywords.
Yep, it’s tempting to talk about how great you are, but that’s not what prospects need. It might be better if you focus on how you can solve their problems. Of course, you should also make yourself available for questions. Get rid of unnecessary steps such as asking too many details from your prospects. Make it easy for them to contact you.
3. Bring In The Right Traffic
As much you would like to increase traffic to your website, the effort will yield significant results if you don’t convert visitors into customers. Bringing in the right traffic means taking note of the pulse of your customers. Ask about the keywords they use when searching for a product or service. Then use tools like SEMrush or Moz to find out the ranking of your chosen keywords. In this step, you will need a PPC campaign. It serves as a steroid to your B2B marketing campaign.
4. Convert Leads Into Sales
This is a classic case of quantity vs quality. Use your Customer Relationship Management (CRM) tool to manage leads. CRM enables you to track lead responses and analyze how effective your campaign is. Depending on the time you set for leads to respond or take action, using CRM to nurture leads will help you to identify when your next follow up should be. As much as possible, getting a response within 24 hours should be the rule of thumb.
5. Monitor Analytics and Engagement Stats
It might be interesting to know that you have many site visitors. Problem is, the total number of site visits doesn’t do much for boosting your conversions. You may need to shift your focus to your page metrics. Check your analytics. For sure, it will show you your most viewed pages. These serve as your starting point for optimizing your pages. You can also update blog posts which have earned the most number of views. Add new information or enhance the structure.
Your engagement stats are also helpful in providing you clues about the right audience to target. Now, what if the page has a high bounce rate? Well, it only goes to show that your links or call-to-action need work.
Looking for a partner to help you down this path? Give us a call and discuss your business goals with us and we’ll help you find the right path to increasing your conversion rates.